BUSINESS ENGLISH
The language of globilization is English.
A commercially globalised world needs a global commercial language, and English stands alone in international business communication.If you want to do business internationally and be sucessful you need English.
English is the ideal language for many governments around the world, and it is also prominent in business, education, world news, and communication.. In addition to this, Western pop culture is also carried to foreign countries in the form of music or movies.
Some companies have found it is proftable by sending their jobs overseas and some companies cut costs by bringing in immigrants into the country on work visas.For someone whose native language is not English,will need to master this language if they wish to travel to countries where only English is spoken especially if they have to find a high paying job.
It is important to learn Business English if you are going to be successful in another country where English is the primary language, such as Australia, United Kingdom and the United States.In many places such as Asia, Africa, and South America, the ability to learn English will determine who will increase their living standards, and who will remain in poverty.
BUSINESS ENGLISH VS GENERAL ENGLISH
‘Business English’ is not some strange new language, but it is English with a special focus, often with specialised vocabulary, usually practised in quite specific situations, so it’s different to general English, and needs a different approach.
In Business English you will have to learn such things as taking messages, answering the phones with proper etiquette and communicating with your fellow co-workers. You may have to learn how to set appointments and possible make travel arrangements.
In a meeting you may have to explain your point of view very persuasively and with great clarity or you may need to disagree with colleagues forcefully but without giving offence.Sometimes you may need to summarise a complex agreement verbally, without much time to prepare.
The other issues that are more relevant to the business world are creating effective presentations, writing an effective CV / Resume, preparing for a job interview, editing and correcting business emails, websites, marketing materials, and even preparing a marketing or training video for a company.
A business English course must give you the chance to practise these special skills.The focus of learning Business English is to prepare people to deal with the business world in the best possible way and properly expressing yourself in a professional manner.
The goal is to make people whose English is not their native tongue competitive, marketable, and global. By speaking better English, you more effectively attract and build trust with your international customers.
BUSINESS ENGLISH COMMUNICATION SYLLABUS
Introduce yourself—–office job interviews—–business meetings—
business telephone conversations—–trade and negotiation
conversations—–business appointments and presentations—–
business socializing and entertaining—–selling and marketing
products—–managing and planning—–resolving conflict and stress
polite requests and taking messages—–complaints—–public speech
communication with foreigners—–supporting your position
motivation and strategizing—–communicating with fellow co-
workers—–answering the phone with proper etiquette—–make
travel arrangements—–customer service—–public speeches
board meetings—–understand what others are saying—–
business ethics—–group discussions
BUSINESS ENGLISH WRITING SYLLABUS
formal and informal letters—–email and faxes—–CV,s and letters
of job application—–letter of complaint,apology and inquiry—–
internet english—–business report—–meeting minutes-sales
leaflets—–request information—–thank you letters—–claims—
placing anorder—–making a claim—–placing orders and request
for information—–arguments.
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